Yu 's Cultural Industry Thinking

Li Yu, a famous writer in the field of literature and culture, was well-known before his death and even until now, hundreds of years later, he and his works still attract many scholars to study him and his works from different aspects. And this paper will discuss his works from the view of culture industry. There are four parts as follows:Part One: A general explanation and discussion of"culture industry"and on which to discuss Li Yu's culture industry ideas.Part Two: To state the origin of his culture industry ideas, mainly from two aspects, namely social background including economical and cultural ones and essential conditions including his life styles, business personality and consciousness, independent and sound economical character, psychological pursuit of freedom and pleasure.Part Three: From the two respects of culture production and culture service, to mainly state the performance and practice of Li Yu's culture industry ideas, which is the core of the paper. Li Yu, a professional writer made a living by composing works and commercialized and marketed the culture, thus actualizing the function of cultural value creativity. Li Yu, at the same time, was also an entrepreneur in running culture by setting up cultural organizations and operating this special spirit production such as opening bookshops and family classes.Part Four: To illustrate Li Yu's ideas'irradiance to us by combining to the shortcomings in present cultural development.