Wine Packaging Design Studies

As a special subject of modern design, packing design should comply with the agreed account of theory characters such as scientificalness, practicability, economization, esthetics, creativity, and so on. As modern wine package designing, which break through the traditional designing , combining the technology and art, becoming the means that make life being beauty and creating value. A good wine package designing, not only make people feeling beauty and garner, but let consumers to buy it.In this article, I was assaied the peculiarity and culture, which contains in color, and color have something to do with sight, hearing, gestation and smell, then discuss the improving of color mean in traditional culture and history; the principle of color design are absorbing sight of consumer, easy to remember, considering different nationality' s fondness for color and so on; so when designer is designing, he must thinking about the relation between color and people, and the culture that contaided. Discussed Chinese calligraphy' s using in wordage designing, and calligraphy's creative concept give people the relish of beauty and culture. So the wordage designing is a key part for wine package designing, and it can making aspect of package become more beautiful; wordage designing in package have two types: hieroglyph and ality wordage. Hieroglyph is like of totem, which contents people's believe, ality wordage make wine package have art beauty of calligraphy; then discuss the source, condition, course, and outer of calligraphy art mean. Studied the picture designing that have relation with wine culture, and traditional pictures mean in designing, The design type performance of wine packaging have three forms : Standardize fonts, Handwritten body and modern variant. so I getted conclusion about types of picture designing and sight effect finally. Different forms in wine packaging design has its own meaning use, Point, line, surface as the basic elements of design, their peculiarities are contribute to the package designing, ality...