The Research On The Applications Of Chinese Folk Art In The Modern Wine Packaging Design

With the increasing exchanges between countries , people increasingly recognized the value of folk culture , the folk fine arts also"the cultural recurrent fever"receives the widespread attention in this.Folk art as part of a nation's traditional culture, it is accompanied with People's Daily life emergence, development and evolution, in the long-term labor process to create a unique modelling, was endowed with rich emotional, containing the profound cultural connotation.By the formation of the national culture and emotion with the associated to the art form, intersection in the development of Chinese art design, especially for the direction in competitive market provides a source of packaging design. This paper focus on the folk arts in wine packaging design,including not only the value of its modelling skills, such as formula, folk custom text colors, including law reference to the contained the use of cultural implication.Firstly, folk art and wine culture by folk art and wine for traceability, discusses the relationship between packaging folk art in wine packaging of nationality and folk cultural spirit of folk art performance, the aesthetic auspicious implies based already used, from folk art forms and methods of modern wine packaging, this paper discusses the use of folk art best method.Secondly, from the folk arts modelling elements, namely folk color, folk graphics, folk text, natural materials, folk stereo modelling, the author element such as the folk art in modern wine packaging method of using Chinese folk arts, mining in the embodiment of modern wine packaging design the cultural connotation and display that national emotion, realize the folk culture in wine packaging inheritance.Paper finally put forward the modern wine packaging design of future, takes the best go technology, ecological science, national and personality, national and international combined road, rich plural modern wine packaging design vocabulary.With the development of society, the consumer is pursuing spirit performance and the force of personality,pay more attention to the protection of the ecological environment and national culture belongs. In the modern wine packaging design only in the nation's culture characteristics of "localization" as the base, properly absorbing foreign excellent culture and continue to develop,to the international design stage find belongs to own position. This way can make our modern wine packaging design to diversified forms from the unified form, from "localization" shift towards "internationalization", and in the ascension commercial economic development and at the same time, promoting China's folk cultural heritage.