The Folk Culture Of Product Development And Marketing Research

This research focuses on the development and marketing of folkloric product. The folkloric product in this thesis is defined as an integration of specific products, service and experience, which is based on local folklore and culture. Alone with the development of economy and the change of customer's psychology and behavior, folkloric product began to play an important role in the market.There are six parts altogether in this thesis. The first part, an introduction of the paper, puts forward the focus of the thesis to define folkloric product from the integration of products, service and experience, and sets up a relatively complete and reasonable system for development and marketing of folkloric product. On the basis of the trends of development and marketing of folkloric product, the contents, methods and structure of the thesis are introduced in this part. And the innovation of the paper is to take the development, construction and selling of Jinli Street of Chengdu Wuhou Shrine Museum as the example to expound the revaluation of the integration, service and experience of folkloric product and explain the general law of development and selling of folkloric product.Chapter two, the general survey of folkloric product, is based on the basic concept and characteristics of folkloric product. Since the concept of a product in marketing is unlimited to a concrete carrier, folkloric product in this paper is defined from the integration of folklore and marketing. Various material or immaterial products and integrations can be developed according to the classification of folkloric phenomenon...