The Study Of Product Development After The Chinese Film

With the "globalization" affected the depth and the deepening reform of China Film, Chinese films have increasingly shown the economic value - the investment structure is more diversified, more expanded sound system cinemas, the film also highlights the market's marketing upstart charm, but as a finale of the film industry chain, product development after the session is "only at the box office first" blind spot in the Chinese film market. And real earnings in the role of products before and after the box office than the larger, if it can find a reasonable way to correct it after the product development of our film industry is the real, entered the industrialization process, and the true realization of the art of film while the economic value of property. This paper attempts to study successful cases to Hollywood for the movies after China lost in De find hope and life to product development, Ye by Zhezhong vertical contrast to Chinese film after carding product development Xianzhuang He Zongjie the problems in the development and proposed a deal Zhengce to solve the puzzle.This total includes four parts: the first part of this chain from China to the post a wide range of products in the overview analysis. The second part of the status of Chinese film after the products were rational analysis, while understanding of our country and after the gap between product development success. The third part of a one vivid example to illustrate our product development process after the problem. The fourth part of the successful use of Hollywood's own development experience combined with the characteristics of product development for our country after the film with possible suggestions, and would really like to greet the post-film era of prosperity.