| The language used in advertising has been the subject of studies in different disciplines, but few studies have been undertaken in linguistics. The main purpose of this study is to give an analysis of advertising language in English and Chinese, and to explain how communication occurs between the advertiser and audience. Vagueness in advertisement is delt mainly in cognitive ways. After introducing the theory about vagueness, cognitive linguistics, and theory of relevance, I try to explain the advertisement and vagueness in the new approach.In the analysis of advertising language and vagueness, it is easy to find this new approach is a very beneficial method, and can be applied more in language research and study. |
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