Design Imagery In Creative Thinking Research

Imago thought is Chinese tradition mode of thinking, it is that Chinese has the distinctive conception of nature and outlook on life, is a Chinese philosophical thinking, art having distinct Chinese characteristics. Study imago thought applies to designing that the innovative idea hits the target, be the local territory designer thinking to Chinese culture and apply, the designer's imago mode of thinking is to the Chinese culture behaviour janitor, being inspiration and wellhead that the designer creates, is to take Chinese history and tradition culture as one kind that basis concentrates out thereby expressing way, this imago expressing is unique, remote, thick and heavy.The first chapters, main the formation talking about imago thought, the concept by imago thought come to discuss the main body of a book with formation and East and West imago thought diversity designing the innovative idea imago thought. Second chapters, imago thought formation, design that imago thought expressing is to comply with the imago (be to design art conception), different elephant come to talk about the law) designing the innovative idea imago by observing an elephant, fetching an elephant, taking intention, following the example of in innovative idea in the innovative idea process, statue (design work be completed, imago last) three aspect structure build. Third chapters, characteristic property, namely pictographic characters or pictographs, functionalities, abstracts by the fact that the form to imago thought expounds imago thought's coming language. Fourth chapters, communicate by expressing the imago designing the innovative idea optesthesia coming expounding to the artwork imago sign and the characters imago sign. Fifth chapters, pass the above discussion, sum up imago thought in modern significance in designing an innovative idea.