| Language is cultivated in a certain society, so it is inevitably influenced by different social factors, namely one of them "gender". In this thesis, a specific discourse—advertisement is chosen in which critical analysis will be used to analyze discourse. In some chapters, Halliday's Systemic Functional Grammar is applied to analyze advertisement in the types of sentences it adopted and transitivity system. This analysis is aimed to explain gender language in advertisement, the way gender language advertisement shape models of different sexes and a gender stereotype. Readers are expected to enhance their critical analysis awareness and refuse the control from certain sets of discourse. |
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