| Xiang Embroidery as a traditional technique, changing With thesociety and its content and form constant evolves and develops. Being theinfluence and impact of economy and industry cultural, XiangEmbroidery changes from the handicraft art to a kind of commodity.The paper discusses the track, model, existing problems and futuredevelopment of Xiang Embroidery market development, from cultural,economy, management, marketing and so many angles. This paper isdivided into five parts. Introduction as the first part of the full text briefintroduces the source of Xiang Embroidery, history and culturalbackground of being as a independent embroidery and the process ofbeing a kind of commodities on the formal market. ChapterⅠdescribestrack of Xiang Embroidery industry since 1949, analyzes model, featureof Xiang embroidery industry and the reasons of rising and falling. Thesecond chapter analyzes now in the "transformation" and "growthtransition" period, the issues of Xiang Embroidery industry, fromdevelopment model, product structure, market competition order andhuman resources, bases on solid market survey. ChapterⅢtry to solvethe problem, thinking about Suzhou Embroidery and some Xiangembroidery corporation's successful experience, put forward some newideas about development direction of Xiang Embroidery industry, from market expanding, trademark building, worker training, environmentoptimizing, combine foresight of theory studying with feasibility ofpractice. ChapterⅣmain discusses Hunan Dragon Technology ClothingCo. Ltd., narrates the experience of Hunan Dragon Technology ClothingCo. Ltd., breaking traditional marketing ideas, finding new developmentopportunities, using flexible management style, from weak state to strongstate, and ultimate getting success, in the perirod of Xiang Embroiderymarket development frequently frustrated, hopes to be able to bringsome enlightenment to the market development of Xiang Embroideryindustry. Conclusion through analyzing international and domesticfavorable conditions or situation of Xiang Embroidery marketdevelopment, forecast future of Xiang Embroidery market development. |
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