From The Advertising Sign To See The Image Of Women

This paper describes the female images used in advertising via advertising semiotic. The characteristics of female semiotic have also been discussed in terms of sociology, psychology, and market, therefore, providing effectively the causes of the nowadays' advertising female images. In addition, this paper also presents useful suggestions about how to improve or promote the female images used in advertising, with the expectations of more and more female images full of energy and modem fashion in the future. Furthermore, this paper also provides a novel solution about how to perform female image demand.