Ancillary To The Core

The new era gives people totally new cognition.Improvement in society, economy and culture substantially changes people's life and their aesthetic judgment.So does the Olympic core graphics.They do not exist separately but gradually develop with the progress of Olympics and people's aesthetic demand.The study object of this paper is the development of Olympic core graphics.The graphics are visual carriers which connect all Olympic visual elements.The paper analyzes the developing feature of secondary secondary graphics of former Olympic Games as well as the applicstion of core graphics in 2008 Beijing Olympic Games.Also it elaborates the feature of Olympic brand image and their significance and value as well as future presumption of Olympic brand image.