You Far Away, I Can Not Let Go

This thesis mainly explores two points: the first point is using dramatic skills to tell stories and work up plots to transmit the AD originality, which is the main part of this thesis, in which it has two parts: the first part is to analyze the dramaticism of the AD originality; the second part is to discuss how to use the elements of dramatic thinking in the AD originality. The second point of this thesis is to analyze the common problems concerning advertisement and drama: humanistic spirit and the mutual influence and penetration between advertisement and drama.We have found dramatic elements from the successful AD cases. We can also use them, when we work up advertisements. But the problem is how to get dramatic thinking from dramatic skills, and how to use such elements as dramatic action, dramatic situation, dramatic suspense, detail performance, soliloquy and repetition etc. to develop our AD originality?The relationship between the AD originality in which the dramatic skills have been applied and the advertisement effects which are expected is not totally consistent. On the one hand, the dramatic AD originality is not the only means or technique used in advertisement-making; on the other hand, even we have used the dramatic skills or other means to make AD originality effective, we cannot guarantee that the consumption effects could be brought about as expected.