Contemporary Aesthetic Culture As The Domain Of Picture Books

Picture-book is a kind of graphic literature, it is a visual and plane trend in aesthetic and cultural field, showing the characteristics of consumer culture. This paper will make the following discussion of contemporary Picture-book:Introduction.Literature Review, topics of significance and the definition of the Picture-book. Section I provides a brief overview of the major achievements in Picture-book studying, explain the meaning and innovation points of the topic. Section II defines the Picture-book. First, from the concept of Picture-book, creating methods, and the Picture-book author; Secondly, pointing the outstanding characteristics of Picture-book through the comparison of Picture-book,cartoon,comics,illustration and portrait. The first chapter, an overview of developments in contemporary picture books at home and abroad. Discuss the development of Picture-book in Europe and the United States, Japan, Hong Kong and Taiwan, mainland China, give an overview of the representative picture books and writers, so that we can know the development thread of Picture-book at home and abroad.The second chapter analyzes the aesthetic characteristics of Picture-book from four aspects. First, the visual, combined with theory of visual culture, analyze the Picture-book from visual and visual satiation, mainly involving the use of the color, text alignment, the use of blank space with a blank page and the Folio choice. Second, the consumer, analyze the consumer mainly from two aspects, from the objects to the sign consumer spending, the sign consumer guide and picture books. Third, intertextuality, combined with the intertextuality theory, analyzing the intertextual relationship between pictures and words in Picture-book. These mainly include: Graphic Parallel narrative, graphic complementary narrative, graphic cross-type narrative. Fourth, the planarization, through the comparison of words and pictures, analysis the characteristics in Picture-book reading, make a summary of features of the plane Picture-book.Besides, this chapter explores the reasons why the contemporary Picture-book has these aesthetic characteristics.The third chapter presents the problems and solutions of the mainland Picture-book.. The problems of the mainland are: over-emphasis on picture reading, commercial operations have lead to the dilution and loss of cultural identity, there are many good Picture-books but there are bad ones either. Propose the following solutions: mutual absorption and intermediation; emphasis on originality and the true feeling in Picture-book creating; attention to encourage creative talents.