"cross-border Impact On Book Design

Contemporary design is responding to the fluctuant century history of design in speculative attitude. Since new century has already come, brand-new situation, namely the crossover design has emerged in design field, exhibiting complex crossover and integrated status based on different culture, territory and specialty division which needs us to jointly develop its potential and energy."Crossover" can be the necessary choice when any industry develops to a certain stage. After original knowledge and resources are exploited, crossover will accordingly become the only way to drive innovative development of designing industry. In addition, driven by factors such as social progress, class differentiation and the rise of Asian culture, boundary of consumption market also becomes increasingly vague, providing favorable opportunity for crossover integration for designing.In recent years, boundary of traditional graphic design becomes increasingly vague, let alone the impact on book design. With ever increasing mass culture consumption, diversified demand for book design also increases continuously. It is exactly the momentum of "crossover" phenomenon in contemporary book design industry, which eliminates restraint of inherent form of "type culture" of book and brings unavoidable impact on old existing mode of book. In book design field, the mode of "crossover" inspires the revival of traditional book field.By proposing the impact of "crossover" trend on book design, it is designed to inspire or indicate more possibilities, explore new thoughts of design, advocate multi-color and diversified design, pay attention to transformation of current design, eliminate category boundary and look for more extensive development space for book design.This paper generally discusses through six chapters.Chapter 1 firstly discusses "crossover", briefly states presence of "crossover" in multiple fields and reveals that "crossover" will be the development trend of contemporary art. Chapter 2 outlines presence characteristics of "crossover" from four directions. Chapter 3 analyses "crossover" phenomenon in book design from multiple different perspectives such as new media, new science & technology, new concept, new thinking, new material, new process, new interaction and new cooperation, and uses many concrete works to set forth this chapter. Chapter 4 lists and analyses four typical persons in "crossover" book design. Chapter 5 discusses some speculations aroused by "crossover". The last chapter prospects the future of book design.In fact, "crossover" of book design is only a simple concept, but it has profound philosophy and deserves our careful speculation. "Crossover" is not only a kind of flexible and skillful wisdom, but also a realm of dedication and surpass.