Marketing Networks Of Moral Discussion

The emergence of the Internet, the extensive application of network technology and network era not only of the oldest traditional information dissemination and external communication has been fundamental change, but also to break through the traditional marketing area, time and space constraints, it improves marketing efficiency and increase the marketing objectives are achieved success rate, but also to the maximum extent to closely integrate marketing and consumption, it has created an unprecedented marketing, new information technology, digital and electronic technology environment, the process of marketing taken to a higher and deeper level. However, any new things are the pros and cons associated with the two aspects, and this is determined by the universality of contradictions, we can not completely eliminate the drawbacks of the emergence of new things, but they can use human intelligence and the ability to reduce The harm caused by abuse, from the maximum extent while avoiding disadvantages.Marketing access to the network stage, the development of network marketing to make up for many shortcomings of traditional marketing, bringing a more significant marketing results; However, the network marketing as a new marketing model, is also a new thing, it is the rapid development of obvious, but in the marketing of the network development process, we also see it and history, like all new things and the negative effects, which frequently violated the privacy of our customers just to illustrate this point.With network marketing mode of operation gradually mature and perfect marketing network of the subject is worthy of moral concern. As market competition continues to intensify, companies will inevitably increase in marketing practice, marketing efforts, accordingly, in the process of network marketing will always be some businesses and enterprises in order to pursue their own economic interests, while ignoring the basic rights of consumers respect, like the use of the network of the sale of fake and shoddy goods will drive up product prices and other unethical violations of consumer privacy has become a marketing phenomenon troubled consumers, businesses and society major problem. Business marketing practice is not only the main acts themselves, but also belongs to individual behavior in society, therefore, any kind of marketing practice are covered by the ethical considerations, network marketing is no exception.Morality of marketing is a long-term investment, despite the investment cycle is longer, but it can bring greater benefits for the enterprise returns. Marketing companies to follow the moral high degree of access to consumer recognition and trust, the foundation conducive to the stability of the market, thereby blocking the penetration of competitors, thereby establishing a strong market advantage. The main purpose of marketing, moral superiority to all relevant stakeholders to help achieve a win-win between. Implementation of the strategy of marketing and business related only in the interests of the Community to achieve win-win situation to get long-term maintenance of after, to achieve win-win situation, we must rely on strong corporate ethics advantages to enhance corporate image, corporate reputation and employee morale and other key factors, the formation and competition differentiation, by enhancing ethics, companies can quickly get a good social image and lasting customer loyalty, and even reinforced their team strength, enhance core competitiveness. Currently, the network marketing unethical factors have gradually penetrated into all aspects of business practice, and showed diversity. These unethical practices of network marketing is not only to society, businesses and consumers a serious impact, but also by increasing marketing costs, resulting in a disorder state tax revenue, damage to the interests of consumers and the market order has been damaged worse consequences. At the same time, but also the corporate image, reputation and core competitiveness factors such as adverse effects, is not conducive to long-term development. In addition, the unethical marketing of ethical business is also affected, leading them to the shift due to improper pursuit of unethical marketing business. And when companies disclose unethical marketing, consumers will lose the trust of the industry, resulting in a decline of the industry as a whole class.In this paper, the main consumers and businesses from the main two-way perspective on network marketing related issues of ethics, and the main consumer market of the main violations of privacy issues as the main example to explain the ideological and moral construction of the market economy, the importance of rapid development and from the communication point of view put forward some suggestions and measures.