An Investigation And Study On The Influence Of Media Report On Residents

This article mainly study the influence of media coverage on the residents’ evaluation of the Perception of government and how it affects it.Timely and accurately understanding of the people’s perception and evaluation of the government, is the basis for further work to do a good job in combating corruption and upholding integrity, it is a very important project.The media coverage of the public to guide the public opinion and the evaluation of the government, It is an important channel to promote the government’s anti-corruption system measures and for the dissemination of anti-corruption information, Media reports on the residents of anti-corruption work perception has a stimulating effect,If the government controls and manages the media reasonbly,then the media will be able to better guide the public.The dependent variables of residents’ perception of the corruption were the valuation of residents’ overall effectiveness in combating corruption and upholding integrity in the past two years,and the confidence in the future of anti-corruption work;the control variable is questionnaire type,the difference of questionnaire structure lies in different information from media reports,Including anti-corruption policy system and anti-corruption case; Covariates that cannot be controlled are personal background, corruption and anti-corruption information sources,Personal background, including gender, age, the highest degree of education, job status and personal after tax income;the sources of corruption and anti-corruption information are divided according to the nature of the media,including Domestic official media, domestic folk media(Baidu, Sohu, QQ, WeChat, micro-blog, etc.),foreign network social networking platform,other channels, and never concerned about the media reports on this aspect.First, the results of different questionnaires were divided into descriptive analysis, and then the variance analysis method was used to select the significant variables to model.In order to understand the differences of residents’ evaluation of different questionnaires,it Must solve the problem of selection bias,that is balance data,Control covariates,to eliminate the influence of covariates on the analysis results.In this paper, first, the personal background information variables,the nature of the media to obtain the information of corruption,channel influence and information type influence as the independent variables,and do Logistic regression analysis,Integrated into a new variable,then the new variable is used as a covariant,then according to logistic scores match the respondents to the different questionnaires,and add it into the analysis model of the tendency value.remove the effect of individual background factors on the analysis results of different subjects,this is equivalent to compare to the matching of the same type of investigators,In order to reflect the differences between the residents of different questionnaires on the perception of anti-corruption.Results show that media reports of the anti-corruption system is higher than the average score of reported corruption case, of course, this effect is not significant, it means the respondents will be integrated in all aspects of information to make their own judgments,the two type of questionnaire scoring average net gap still exists and the magnitude of the difference have tendency to expand. Master this weak relationship, you can better manage the media reports, the media reports as an early warning role, so that it can better guide the people.