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Enterprise To Enter The International Market Strategy

Posted on:2001-11-16Degree:MasterType:Thesis
Country:ChinaCandidate:X R RenFull Text:PDF
GTID:2206360002451704Subject:Business management
Abstract/Summary:PDF Full Text Request
Globalization is a great trend for the development of economy in the world. In compliance with the trend, China will soon join the WTO, thus melting its economy into that of the world and ascending the stage of the world economy in an all-round way, Which will not only increase opportunities for Chinese enterprises to charge the world market but also will bring about greater challenges to them. With the cut-down of tariff and non-tariff trade barriers, the opening-of various industries one after another, and the implementation of national treatment for foreign businesses and products, the domestic market of China will be opened to a much larger extent and more and more foreign businesses will step their feet on this market. Since the domestic and international market will relate to each other closely and there will be little or no difference between domestic and international markets, every business will put itself into international competitions in a more vast market space.During the past period of more than 20 years, China's reform and opening have focused on introductions from abroad, which is in no case the opening in a complete sense. Only the two-way opening that not only opens our own home market to foreign countries but also actively extend our own economy into the international market is the real opening. The present international and domestic economic environment (the globalization of economy and international competitions in China's domestic market) requires Chinese enterprises to "go abroad" to join the globalization of economy, seek comparative benefits in the international market, combine the comparative advantages of China with that of other countries, and have other countries join the international labor division of China.It is from the angle of how to enter the international market for Chinese enterprises that this essay explains and analyzes the urgency for Chinese enterprises to enter the international market, the 3 phases of the process, and respective strategy in different phases, and, from the author's understanding, presents some countermeasures and suggestions.The essay consists of 4 chapters .Chapter I: Firstly, the essay points out that globalization of economy is currently a great trend for the development of the world economy and the large environment as well; it has had the widely and deep influence on the countries all over the world .With the time of china to join WTO coming up ,economy globalization has more and more obvious and deep influence to China. So-called economy globalization, it means the economy dependence on each other has been deepened. Its action is that the factors of commodity and production among countries have been flowing more fluently and tremendously. In specific it has three sides. The first is the production globalization. The second is the trade and finance globalization. The third is the technology development globalization. The motive power of the economy globalization comes from two aspects. One is revolution of the science and technology which is focus on the revolution of information, has been rapidly being developed makes the earth become small, and the rate of dependence to each other become widely; the other is the global management of the transnational corporations. WTO is the product of the globalization, in WTO, only few developed countries can play the main roles. Against the background of the globalization and the soon admission of China to WTO, the only way out for Chinese enterprises is to enter the international market and join the international competitions actively so as to seek development through competitions. To enter the main current of the world economy and join WTO , it has to obey the rules first ,and not to change the rules .If China only join the world economy generally, it can be unwilling to obey it. However in the situation of the globalization, it's impossible for China to enter the main current of the world economy, but not obey the rules of the market economy. Although China can't change the...
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