A Comparative Study Of The Western Apparel Marketing - Discussion On The New Concept Of Marketing Concept In China's Garment Industry And Promotion,

On account of increasing abundance of human material world, there needs a bridge to link up the strong purchasing power and desire, and the rapid development of manufacturing capacity. It, therefore, makes it necessary to reform the present business mode and seek for an efficient and scientific operating mode, that is, the application of new marketing conceptions. For this reason, this thesis centers on the systematic analysis about three kinds of marketing modes in the 21st century which are the Green Marketing, the Cultural Marketing and the Network Marketing. And the analysis is combined with the current development in world-wide rag trade such as globalization, electronic communication, consumer dominance as well as the strengthening of social responsibility. Generally speaking, the thesis gives a clear explanation of the marketing modes from original emergence to current significance, and from their application in business to the problems and solutions in operation. Meanwhile, it makes some rational suggestions about how to renew Chinese dress marketing concepts and how to raise our marketing level.Zhang HaoDirected by: Liaojun Miaoliangyun...