Shandong Mobile Communication Company Marketing Mix Strategy Research

In order to receive the rigorous challenge of acceding to the WTO, break the situation that engaging in a line of business with out competition at telecommunication industry for many years, and develop the competing & surviving capability for the domestic enterprises in the great storms of market economy, competition mechanism is first leading into the mobile communication industry in our country. Shandong Union Telecommunication Corporation was established in I 995,operating mobile telephone service along with the former China Telecommunication Corporation. According to the demand of telecommunication re-organizing of our country, Shandong Mobile Communication Corporation (SDMCC) standed alone from the former China Telecom, becoming a mobile communication corporation operating alone. After separating ,tremendous changes have taken place in not only the internal but also external conditions, competitions become shaping day and day, so whether the enterprise can select correct combined marketing policies or not will decide its life and death This paper will put forward the combined marketing policies of SDMCC linking successful experience abroad through analysis to the actual combined marketing. policies and problems for SDMCC, so as to ensure that the corporation and customer all win, and to ensure the corporation to have long- term competitive superiority. The paper tries to consider the practice and make the measures operationable. It will play a guidance part in the marketing activity of SDMCC.