Marketing Mix And Simulating Analysis For Power Supply Companies

It is very possible that competition mechanism would be introduced into the distribution system. In this market environment, power supply companies will confront more drastic competitions. To win the more development room, power supply companies must establish scientific and optimal marketing mix strategy, and set up the marketing plan according to the marketing cost decided by the optimal marketing mix strategy. This paper studies the optimal marketing mix on the basis of market response theories and marketing mix strategies, and combines with the particularities of power, then it gets the optimal marketing mix strategies for the different target sales markets. In addition, after discussing simply applications of this marketing concept in power supply companies, finally it makes a simulating analysis for the future power sales market in Jiujiang district in Jiangxi Province.