E-business Applications. The Macro House Real Estate Development Company

The e-commerce is achieving an unprecedented development by the mutual promotion of country and districts such as the U.S.A. and Japan after the information techniques make great progress. In China, the government is drafting the rules to encourage the application in the e-commerce and the IT industry provides techniques to support it. However, enterprises, the chief party in the application and development of e-commerce, seldom enter this field. In this paper, it supports this point that the application in e-commerce to enterprises of all kinds is the turning point in its development. Consequently, the urgent research is on the patterns nd models of the application in the e-commerce to enterprises, which is based on the objective conditions and is to meet the requirement for the commercial affairs. The e-commerce is the future style of handling commercial affairs. However the researches are on the initial stage. Therefore, according to the combination of the general theories and the characteristics of the real estate enterprises ?commercial affairs made in this paper, the features of the application in the e-commerce to real estate enterprises are summarized. In the other hand, the present conditions including the organized system, labor power, marketing management and the present information equipment is analyzed so as tO sum up the requirement for the commercial affairs of HongFu Co., which can be met by the advantages of the e-commerce. In the same time, the analysis of costs and gains of the application in e-commerce is made and the risks that must be confronted by the company are fully considered before the conclusion on it is made. Then this paper suggests the target of the application in the e-commerce to HongFu Co. and the steps in achieving it. In detail that is the establishment of lntranet and Extranet and the application of internet. Finally, the paper analyzes the active~ and negative factors that have effects on the application in e-commerce. The author hopes that this paper will be of help and support to the application in e-commerce to HongFu Co.