Dalian City, Corporate Advertising And Promotion Of Research And Analysis And Suggestions

Nowadays, advertisement has been well known and accepted by the society, but not every enterprise has got to know clearly the function and the utilization of advertising. There is much misunderstanding in the advertising, which couldn't make advertisement yield well in the business. For the above reason, writer make a deep research in the function and utilization of advertising. At the same time, writer clearly investigated and analyzed by sample the advertising promotion situation of the Public Media, advertising companies and some other companies, from which writer made a conclusion that advertisement has become an very important means of marketing for the enterprises in Dalian area as well as that the advertising will effect the economic benefits of company directly. Furthermore, the main public medias in Dalian are clearly analyzed from price, turnover, trade distribution and residence distribution in the thesis. According to the weak and strong points of the advertising promotion, some advice is put forward.