Collective Rights Of Legal Protection Research

Since 1995 "Advertising Law", dating back over a number of years. During this period,the advertising industry has been rapid development, advertising has made dazzling achievements of China’s socialist market economy, we can not ignore the large number of illegal advertisements phenomena and problems that have emerged. Within academia traditional false advertising, embedded advertising, celebrity endorsement advertising liability issues as well as the current fashionable phenomenon of illegal advertising online advertising violations of the law have made a detailed discussion, and made many comments and suggestions to improve the legislation. But these are only the most academic research describes the phenomenon of illegal advertising and how to improve levels through legislation, few make the study of China’s "Advertising Law" regulatory characteristics and patterns, explore these illegal advertisements phenomenon of repeated deep-seated reasons.2015 Fourteenth Meeting of the Twelfth National People’s Congress adopted the "Advertising Law" deliberations and scheduled from September 1, 2015 and began to implement. But regardless of the old "Advertising Law" after the new or revised "Advertising Law" have not seen the real problem, but on advertising content and guidelines of the Legislation and supplements to meet their urgent needs. So we do need to figure out the following three questions: whether the regulation of the advertising model is like? In this mode of regulation Why we can not solve the problem faced by the advertising industry? And in the end we should do on advertising to change. The Key of "Advertising Law" was not the content of the enriched and refined, but a full analysis of the existing regulatory model to change the characteristics and limitations of advertising after regulation model. "Advertising Law" compared to the old "Advertising Law" has changed a lot in the content and wording of sentences, and increased the number of the current hot issue into the "Advertising Law" regulatory scope, but even so, in the "ad Law" wrong decisions regulation mode, after the revised law in the current environment is still facing the challenge of the three could not cope: " Advertising Law " regulatory object can not be determined accurately; advertising authenticity could not carry out a fundamental principle; Consumption to protect the rights and interests can not be solved.Therefore, in the case of special legislation to establish and improve a dead end, we should look for other ways to convert the inherent pattern, bold pattern of China’sadvertising regulation reconstructed. Find a really suitable for China’s basic national conditions and the advertising environment of advertising regulation mode, is the real solution to China’s "Advertising Law" the only way the problem, the real purpose of advertising legislation, to effectively protect the interests of consumers, and promote the healthy and orderly development of the advertising industry.