China's Accession To The Wto On The Business Impacts And Responses

From 1990s,with the speedup of world economy globalization,a trend of business internationalization is becoming stronger. Many big business Multinational Corporations from North America,Europe and Japan are expending their global business through the approaches like opening joint venture enterprise,greenbelt investment,granting license and merging. This trend exhibits a worldwide business revolution is coming,which is mostly represented by business management internationalization,industry organization centralization and chaining,circulation function dominating,business management informationization and using High Technology,business operation form diversification and emphasizing on service. The business revolution has a momentous influence on world economy,and with China entering WTO,it must be a new challenge to business reform and development of our country.China business is undergoing the evolution from high-centralized planned distribution system to multi-principals,multi-channels and multi-form market trade system. Due to the characteristic of china commodity distribution system,the openness of China business is lag behind that of the manufactory industry in time and scale,and wholesale is behind retail,and the related market admittance conditions are stricter. However,the china future consuming market is so attractive that the foreign Multinational Corporation entering China market rapidly changed from "strategy chance" to "strategy necessity". The major form of openness today is China-foreign joint venture retailing enterprises To address the above "international competition internalize" problem,The China business development trend changed to putting more emphasize on structure adjusting;further improving the degree of marketing,systematization and standardization;and expediting the transform to modern manage model. Therefore,the guide function of business to industry development will be stronger.China entering WTO is both a challenge and an opportunity to our business. The near term impact on our business is serious;the impact on wholesale will be stronger than retailing,the impact on city and developed area will be stronger than countryside and Middle East. The foreign business will partition China market;and the absolute and relative profit of our business will decrease;and some of our enterprise will bankrupt. Our traditional wholesale business will be in hot water,since its weak survivability and grow ability. Although the major positive influences of entering WTO will be exhibited in the long-term development,there are some emerged now:renovating business ideas;introducing into new management technology and new trade form;and renovating consuming convention. Therefore,the step of China business deepen reform will be expedited and the international competition ability of our business will be improved.In the face of the serious challenge,china business must catch hold of the opportunity with the challenge,and do their best to develop. Our government has an important responsibility in directing business,and should represent the benefit of our business. The government also should establish business admittance vallation,reinforce the management after market admittance,expedite the stipulating and actualize the policy and rules for controlling the overall business development and optimizing business structure,break industry and area blockage and restriction,and quicken the integrating of domestic trade and international trade. Business enterprise should change from emphasizing only consumer to emphasizing both consumer and competitors,strength the consciousness of positioning,expedite the structure adjustment of business scaling,chaining,andcollectivizing. In market placing,we should emphasize countryside market so that it could be a new growing point. Pay attention to make better use of human resource. Emphasize management and benefit. Be emphasis on management and benefit,expanding intensive management. Expedite the Enterprise informationization,and improve market competition ability. For...