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Bank Card Business Relationship With The Ccb, The Role And Strategy Research

Posted on:2003-08-27Degree:MasterType:Thesis
Country:ChinaCandidate:Z R LiFull Text:PDF
GTID:2206360092470243Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the rapid growth of China' s national economy, The bank bard is occupying more and more important position in people' s life as a new kind of electronic pay tools and credit tools. With the rapid growth of the bank card business, there is a great increase on bank card market, and the bank card business also become the focus of competition among commercial bank. However, the competition of bank card market is more drastic than before. In recent years, China entried into World Trade Organization, and the People' s Bank of China is planning to have the capital rate decided by capital market, and the "bank card interconnection" project is carrying on. Under the new environment, the development of bank card business is facing more complicated situation.Since beginning at 1990, the bank card business of the China Construction Bank has keeping steady and rapid growth in recent ten years, and it is also get top rank in China' s bank industry. The bank card business contribute a lot to the growth of the CCB' s business. It' s a meaningful thing to make out the develop stratagem that coincide to the actual environment.In this article, firstly, we analysis the macro-environment of domestic bank card market, secondly, we take apart the reality of CCB' s bank card business , and the chance , the challenge, the existing problem in the development of CCB' s bank card business, thirdly, we expound the relationship between the CCB' s bank card business and the management and the development of CCB, lastly, we put forward the stratagem of the CCB' s bank card business by the reality of the domestic bank card market and CCB' s business and the latest develop trend of bank card business.
Keywords/Search Tags:bank card, commercial bank, China Construction Bank, Long card business, strategic management
PDF Full Text Request
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