Study Of Bank Card Business Needs

Using the merchandise demand theory and the consumers' behavior theory as the base, the paper takes bank cards as the object and tries to analyse the influencing factors by means of the demand functions. Aiming at the demands issues of bank cards operation, we set up the models of bank cards operation demands and review them from different sides. Simultaneously, we process the data of samples to analyse the characters of cardholders and see about the correlation circumstance in which bank cards operations develop. With the analysis of theory and demonstration, we can find out the remarkable factors which influence the demands of bank card operations, try to post the characters of bank card operation demands and the trend of bank card operations, so that offer the positive groundwork of management decision-making for developing bank cards operations.