Xinjiang Continental Bridge Group Development Strategy

What the thesis studies is Xinjiang Continent Bridge (Group) Co., Ltd, which is jointly founded by North-Xinjiang Railway Company and Labor Union Committee of North-Xinjiang Railway Company. The Continent Bridge is a legal entity and competitive body that conducts autonomous management, and is responsible for profits and losses on the market. In terms of economic law of market, the thesis applies the knowledge and theory of MBA to survey the following problems in Continent Bridge (Group).The thesis conducts overall analysis to the internal management environment of Continent Bridge (Group) in the following five aspects: the system of property rights, the structure of industries, the structure of organization and management activity, existing resource. At the same time the thesis analyses comprehensively the external environment in terms of the following factors: policy (law) environment, economic environment, industry environment and technical environment.Through analysis of SWOT, the thesis considers comprehensively various internal and external factors in the enterprise to set up the strategy-development base point of Continent Bridge (Group)桟ore Ability: the operating resource of exchange load, storage, load and unload service, which are center around the transportation of the new Asia-Euro Continent Bridge, is the core of the Group's activities; annual freight-passing capacity is increasing in Ala mountain pass, so it has the porfs advantage; funds is abundant in Continent Bridge Group; the diversity industry that makes North-Xinjiang as brand has certain reputation domestically and abroad. Thus the thesis sets up the strategy location: under the background of implementation of West development and entry into WTO, depending on new Asia-Euro Continent Bridge as support, making its bridgehead桝la mountain pass port as base point, it adjusts and optimizes the internal and external resource in Continent Bridge (Group); making capital operation as method, it applies high-tech technology such as network and information etc to form the industry centering around modern goods distribution, to realize centripetal diversity, and to establish international stock-control incorporation. According to the economic features that Continent Bridge Group makes the modern goods distribution as the main, the thesis applies the method of BCG to select general strategy pattern and adopt centripetal diversity strategy.The general objective that the thesis sets up for Continent Bridge Group is: at the end of 2005, Continent Bridge Group will become one of the largest modem goods distribution enterprises in Middle-west Asia region, and it is to own 3 incorporated companies, among which two are listed companies. The annual sales income amounts to 1 billion Yuan, and assets reaches to 1 billion Yuan.The thesis sets up functions' strategy of Continent Bridge Group: to determine the different management strategy with headquarters and branch; to set forth human resource strategy in the four following aspects such as enterprise's culture and development of human resource inside the Group, the introduction and training of human resource, the stabilization and flow of human resource, the distinguish between human capital management and labor resource management in human resource; from the five aspects of funds-raising strategy, investment strategy, cost strategy, investment benefit and allocation of stock's profit strategy, to form financial affairs strategy; in terms of various type such as: informal cooperation, bond agreement, international unite and stock right participation to establish strategy ally; to set up the target rod strategy that makes Zhongyuan Group and Delong Group as the target rod; to establish new enterprise's culture and Continent Bridge brand; and to form the information center of Continent Bridge Group; to develop modem international goods distribution, to establish information networks and conduct electronic business strategy etc.Finally, the thesis makes five-year strategy plan for Continent Bridge Group, a...