Nanjing Dawn East Lo Corrugated Pipe Co., Ltd. Strategic Analysis

The word strategy has been existed since the ancient time, as it concerned to the advanced enterprises, the strategic research appeared from 60th, and reached the height of power and splendour in 70th. Up to the present, strategy has been not only canonized by many researchers but also accepted by most enterprisers, and has been introduced and applied abroad.The internal and external environment analysis, SWOT analysis and Boston matrix are the basis of the strategic research. At the corner of China's entry the WTO and the coming of net age, the competition environment of the enterprises has been extremely complex, strategic study is greatly important for the enterprises to adjust to the request of the social better. This thesis has established a series of strategies which is suitable for the development of enterprise on the base of much attention on the practice situation of the enterprise and the advance management theory.In the thesis, the writer makes some routine analysis, such as internal and external environment, SWOT, enterprises resource, from the general strategic research angle, Based on the analysis, the development principle, three years strategic plan, competition strategy, function strategy, CRM strategy and information strategy for the cheng guang dong luo have been proposed. At the same time, the writer attaches much emphasis on the strategy for the information of the enterprise and put forward the material methods for the order style enterprises.