Sinopec Oil Industry Is Facing A Strategic Countermeasures In The Wto To Investigate

After China's entry into the WTO, the domestic lubricant industry will face the threats as well as opportunities because of the further open up of the market. Sinopec lubricant industry is the important component of China's. Compared with famous multinational companies in the same field, there are some obvious gaps not only in the production, but also in R&D, marketing etc. At the same time, Sinopec also has some advantages. In order to survive the new competition, Sinopec should adjust its development strategy according to the environment different from which in before.In the viewpoint of Sinopec, the article introduces conditions which China's lube industry will face after enter into the WTO. By means of quantity dates, the paper introduces the status of China's lube industry, as well as the world's. It looks into some important competitors specially based on the domestic lubricant market. The thesis evaluates the organizational construction, production, R&D, sales and other aspects of Sinopec lubricant business with the method of competency factor analysis, and at the end, makes a SWOT analysis.In the support of those analysis, it discusses countermeasures Sinopec should take when faces the WTO by using marketing theory and strategy management theory, including strategic target, strategic model, some important policies like "tri-brand" tactic and strengthen marketing capacity tactics, and some assurances as organizational structure adjustment, production system improvement, set-up of a rapid response marketing system, HR management, and so on. It should make sense for the lube industry of China and Sinopec after China's entry into the WTO.