Levin Yesterday "market Of Prescription Drug Marketing Strategy Research

Pharmacy is an industry which have high tech, more devotion and high return. Along with the drug management being more and more criterion and being combined with international, and being up against enormous medicine market, it is concerned by each pharmaceutical industry that how to sell their product in the permitted area by policy. However up to now, there are no any mode and theory about Prescription Drug marketing to be used for reference, so pharmaceutical company need a series of marketing strategy theory to instruct Prescription Drug sales.This paper, firstly, expatiate the characteristic of drug marketing, and expound the different between Prescription Drug and Nonprescription Drug in marketing. Then it analyses the economic and medical environment of our country to illustrate there are very immense medical market in China, especially in digestive system drugs area that it's sales sum have been ranked third in past years. At the same time, the article, illustrating "Laixi", introduce the marketing theory and strategic theoretics, study Prescription Drug's market circumstance, selecting target market, orientation and marketing combinatorial tactic include researching the doctor's and the patient's behavior in order to fetch a series of systemic marketing strategy about Prescription Drug. "Laixi" is a new product in our company, launched in this year. This product has made a principium succeed due to execute the marketing strategy in thisarticle. For this dissertation combine theory with practice, it is maneuverability. It has instructional significance for other Prescription Drug marketing.