Nc Company Marketing Strategy, Analysis And Improvement

Recent years, encouraged by the national widf promising macro-policies, electric power industry is developing in big steps. A huge space is demonstrating itself ahead. However, with more and more intensive market competition, it becomes a critical issue for each enterprise to grasp the opportunity and win a bigger market-share. As a little-middle size of electric power roboticized equipment manufacturer, it has a much more important significance for NC company to conduct a winning strategy.Guided by SWOT analysis method, based on a number of investigation figures, through the Analyze of the macroscopical environment of domestic electric power roboticized equipment industry and joined with NC company and comparison result among major rivals, this thesis gives out a lot of information about NC company's, they include what opportunities and threads it is facing, what strengths and weaknesses it has. Further more, the paper holds that NC company should expend its marketplace by taking customer's needs and wants as its set-point of making product's strategy, developing high technical equipment so as to avoid face-to-face competition with its main rivals, through deeper digging out best customer's potentials and satisfying them to improve customer's loyalty and influence new clients. Based on the client evaluation and the theory discussion of how to create value for customer, the theme finds out the joint point of both sides: loyalty and value, which mean the enterprise should bring up the loyalty of client through long period cooperation, supply the product value by construct the famous brand. Consequently the thesis brings out the theory gist for the establishment of marketing tactic for company. According to the special characters of electric power industry this paper clarifies the scientificity and suitability of using 4R's (relevancy, retrenchment, relationship, and reward) marketing theory. Integrating all mentioned above, the thesis makes a new marketing strategy for NC Company with a core of 4R.The views and methods of this thesis can be used in NC Company's practice, and can be used also as a reference to other enterprises which are facing likely situations.