Guangzhou Travel Agency Business Network Development

Recently, the direction of travel service developing is cooperation. From enterprise network theory, the article takes the enterprise of travel service in the Guangzhou region as research object to explicate the development of travel service, and to get the right way.Firstly, this article try to construct the system of enterprise network theory, which studies main factories to cause mutually coupling arrangement and its evolution among enterprises, and analyses the relationship and its constructing among the enterprises from the way of structure. The system of enterprise network theory is: concept, relationship, environment, characteristic, measuring, organizing and management etc. all of this is based in a premise: the enterprise person, which takes enterprise as human. The opinions in this part is:(l)The concept of enterprise network includes six elements: structure, resource, rule, region, time, and instrument.(2)Basing in SK relationship analyses and the knowledge to travel enterprise the article gets the way: "1234", one choice, tow directions, three levels, four connections. Which is used in the analyses of travel enterprise network relationship.(3) Enterprise network have five conformations: enterprise group, enterprise cluster, enterprise alliance, franch is ing, virtual enterprise.(4) Four ways of enterprise network management: perspective, combine, competition, relationship.Then, as a supply to practice, the article takes the enterprise of travel service in the Guangzhou region as research object, and points out enterprise network is the direction of travel service in Guangzhou which has the form of cooperation, and explicates the enterprise net of travel service in the Guangzhou region from environment, characteristic, organizing, management etc. in the part, the emphases is enterprise net management of travel service in the Guangzhou region, which takes CGZL International Travel Service Ltd as case to represent it.The enterprise network character of CGZL International Travel Service Ltd can be summarized as: emphasis of CGZL enterprise network developing is the tour, which is supported by tourist electronic commerce technical, and takes many expanding ways, having formed multi-layer network.At last, the article brings up some suggestions in developing the enterprise network to Guangzhou travel service.