China Hotel Brand Strategy Research

With the development of technology, the similar of the hotel products is more and more, the brand is more important to the hotels, and the brand strategy is one of focus of the hotels. The famous world hotels are expanding intensively to the domestic hotels. So it is important intangible property. By knowing the meaning, characteristic of the brand, analyzing the situation and significance of the hotels brand strategy, it is effective to construct the famous brand of China hotels, improve and participate in the world competition.The paper construction system and main is as follows: I. Introduction of the hotels brand strategyFirstly, a definition of hotel brand and hotel brand strategy. Secondary, analyzing operation of China hotels brand strategy. Thirdly, discussing the meaning of executing the brand strategy.II. Formulation of the brand strategy for China hotelsFirstly, discussing some stages of the brand development and the appropriate tactics. Secondary, discussing how to formulate the hotels brand strategy. Thirdly, analyzing formulations of the hotels brand strategy. Fourthly, discussing the selections of the hotels brand strategy.III. Administration China hotels brand strategyFirstly, analyzing the administration strategy of the hotels brand. Secondary, discussing the supporting system of the hotels brand strategy.IV. Discussing the adjusting for China hotels brand strategy.Facing to the newly marketing environment and the adjusting for the international hotels brand strategy, China hotels must fuse knowledge marketing strategy, green marketing strategy, the whole world marketing strategy and so, so that they take part in competition and improve the competitive position in the world.