Hefei Cigarette Factory Brand Development Strategy Study

this article have a punctual, deep analysis in the brand strategy development of Hefei cigarette factory (interior and exterior): on the base of the modern enterprise's brand development strategy theory, integrate the writer's working experiences for many years, describe the brand location, design; the implement content, course and principle of the brand broadcasting, the establishing of the brand system development strategy in Hefei cigarette factory, also summarize the adjoining strategies and protect measures of the brand development.The major purposes of the article is to supply and analysis thought for the brand strategy implement, bring out a decision scheme for Hefei cigarette factory to carry out the brand strategy, represent the thoughts and suggestions of writer, struggle for excavate more sources about the enterprise's brand development.