Standard Prescription Drug Sales Model Building

Prescription drugs have special characters different form other goods ,In case of the special characters and the loopholes in management system ,it brings about unhealthy phenomena such as doctors accept money from pharmaceutical companies ,which has been paid close attention by the public and government .By analyzing the external market environment of medical trade and purchasing action in consumer marketing ,the author discovers the reason causing about moral risk in medical marketing ,advances strategies in medical products development ,marketing channel and marketing pattern creation .We are looking forward to the arrival of epoch of integrated marketing of prescription drugs the author hopes the article is benefit for government to reform the market and pharmaceutical enterprises to improve marketing ways.