Engineering Plastics Marketing Strategy - Jlp Marketing Strategy Analysis

The competitive ability for enterprise , in large extend ,depends on the self marketing capacity .The marketing models of enterprise are very important especially in the more competitive engineering plastics business .Every enterprise attempts to looking for the appropriate sale models suitable for self features. The different models result in big disparity in sale efficiency.Based on the practices of Julong company and in engineering plastics business ,combining the traditional and innovatory marketing theories ,the marketing strategy of the engineering plastics business and Julong were analyzed and investigated .The article has five sections . The No.l and No.2 section analyzes the characteristics of engineering plastics and status of the business of Julong company in order to understand the general situation of business development . The No.3 and No.4 sections describes the traditional and innovatory marketing strategy in engineering plastics business and investigates the routes and methods of marketing combination for engineering plastics enterprise systemically on the basis of Julong company's marketing practice. The No.5 studies the relatives marketing questions.