Pricing Of Information Products In The Case Of Demand Uncertainty Decision Method Study

As a special product ,information production have unique economic character. For example:it has unique cost framework and topical net externality. It is depending on the consumer tasters. It is monopolistic,alterable,replicative and shareable.The paper analyses the current pricing methods of the information production(for example: individual pricing,colony pricing,edition pricing,area pricing,bundling selling,etc). The paper studies the pricing methods of the information production on the condition that demand is uncertainty. Including the following methods:First, the demand for the information production may occur peak-load. According to the uncertainty peak-load demand, the paper presents the methods of production determining and pricing under demand with peak-load and multi-peak-load.Second, the value of the information production is depending on the consumer tasters. Pricing of the information product is also depending on the consumer types. The paper studies methods of production determining and pricing upon condition that consumer tasters may be uncertain respectively, and gives an example to explaining the decision course.Third, on the condition that demand may fluctuate randomly, the paper studies the pricing methods to the information production, emphases studies methods of production determining and pricing upon condition that the demand function of the information production is linearly. Considering the monopoly of the information production, this paper studies the problem of third-degree discrimination pricing in the scenario of no capability limit and in the scenario of capability planning respectively. In every scenario, we present decision methods of third-degree discrimination pricing for producing according to order form and for no ordering respectively.The research has important operation to improving the pricing methods, and has reference values to the information production manufacturer.