Commercial Property Development Planning Stage

With the real estate market's maturity, consumer's reasonableness, real estate market in China changes so quickly. Only the business enterprise can survive that focuses on marketing through real estate development process.Now, although a lot of oaf's real estate business enterprises are all enhancing the importance at different degree of marketing work, a lot of business enterprises still keep with the comprehension that marketing is only bout advertisement and sale promotion. They pay no enough attention to market research and market analysis in the ex-period of the development. The purpose of this paper is to aim at the above phenomenon in real estate boundary and to try to introduce the main stages of business real estate developing planning and attempt with theories combinative actually. The first work should be done before the whole process is to get some pre-judgment according to the characteristics of every case. The purpose of this stage is to reduce to market research workload.The next, according to the judge of the pre-judgment above, the text introduces how to get the research direction and the method of marketing research. Usually, the main items of marketing research of business real estate are: the conditions of the ground, investment development environment, market supply and demand condition, market competition condition, etc. This stage is the foundation stage of the whole process. Then, on the result of the market research and market analysis, the text introduces how to judge the direction of the whole case's development,and get the result of market position. After consideration construct technique possibility, the result is the business real estateproduct concept programming that will become the building design's foundation.Next, according to the characteristics of the case, the text introduce some main strategies to lead the behind period development operation , such as management strategy, development rhythm strategy, etc.Finally, the text introduces many important problems which did not be considered in detail because of the limit of the case.