With capital market in western countries keeping growing up since 1990's, investors require more and more finance information of stock companies at early ages. The striking Enron incident caused more investors' attention on stock company's accounting information exposure. Thereby, a vast tide of improving accounting information quality is raising in western countries. Similarly in China, worse and worse accounting exposure cover-up caused every function's query and attention all over the country. The situation of accounting information being in a low quality hasn't been changed primarily, although related government institutes took a series of actions which were not so effective as wished to.Researches overseas mainly demonstrate finance and accounting information's importance and effectiveness in helping market directed economy being effective from information economics point of view, and how to understand as well as evaluate this kind of effectiveness correctly so as to improve the market running efficiency. Domestic theoreticians mainly discuss the inner-relationship of each factor of accounting information quality character regarding this issue. They have not set up a series of integrated accounting information quality character system in theory, nor found an effective way to resolve the problem of accounting information fake in practice. Absorbing and considering the accounting information quality character system established by FASB and IASC, author designed a structure of character system from the information users' point of view, and advanced analysis and demonstration. Based on above theory, author promoted six measures to prevent accounting information from cheating. They are to strengthen accounting supervision, to clarify property right definition, to accelerate accounting policy construction, to improve finance reporting pattern, to train accountants to be more professional, to implement accounting computerization and so on. |