Dalian Consumer Otc Buying Behavior Research

Drugs of OTC are a special products category. It both has the characteristic of drugs that the consumer has high reasonableness, high participation, insecurity and the characteristic of merchandise that the consumer can make independent decision to purchase or not. This text through purchasing behavior type, purchase behavior decision-making process and buy behavior influences the factor to research and analyses to consumer of Dalian city OTC, And combine the relevant theories of the consumer behavior, form the market questionnaire, At Dalian city carry on sample investigation, at statistical analysis, draw consumer of OTC market and consumer of OTC finding to buy behavior, At the angles of marketing, at OTC medicines manufacturer and kind formulation marketing tactics offer and consult the operators of drugstore.In the course of writing in the this text one, an investigation method that the market survey has adopted the questionnaire and samples, Investigate that income datum are used frequently tune and mutual statistical method of analyzing etc are analyzed, Draw the following conclusion: OTCs there is purchasers adults, it have a certain disease judgment, can accurate judgment the classification and condition severities s of diseases comparatively. There are certain medicines that use experience, there are certain sources economically, can control the medicines expenses on one's own; Most consumers go and buy medicines because convenient, save time, save trouble OTC, Needn't see the doctor;.Medicines high to rank first medicine for colds OTC who consumers buy, solve hot to ease pain medicine, antibiotic , stomach medicine, vitamin medicine, health products, etc;Consumer's independence while purchasing the medicine is very strong, eighty percent consumers had all already made the concrete brand clear before the drugstore ;Consumer buy OTC besides personal factor, influence size in proper order degree by medicines: Advertisement, hospital doctor, drugstore shop assistant, shop display, environment, wipe out the situation, advertising campaign; The key element that the consumer values mainly while choosing the drugstore is successively: Quality, price, service, convenient, brand, environment.