| Engineering Construction Management is that management enterprises entrusted by body corporate of the project, according to documents of engineering construction projects granted by the nation, relevant laws of engineering construction, contracts of engineering construction and engineering management, puts engineering projects into practice. The engineering management has existed for 14 years in the local development, from have nothing to something, be placed in the stage in booming development in vigor. Compared with the abroad engineering consultation, the local engineering management industry is still very young, in characteristic market in Chinese environment, the industry development of the engineering management exists many problems: The laws system is not sound, malignant market competition, widespread and poor management in character in business troops. Facing the entry of WTO, the development of local engineering management is biggest threatened and will be faced larger market foreground as well. In the trend of economic globalization into which the world turns, local engineering management enterprises should get up in the vigilance, examining the exterior environment and the internal environment of the enterprise, according to the synthetic strategic administration theories, establish the development direction and the strategy target of business, and put the powerful strategy management, in order to make the enterprises to be always successful in more and more vigorous market competition. This text regards SM Company as the research object, makes"The Model of Synthetic Strategic administration" as basic framework, applies the analysis tools of the strategic management, analyzing SM Company facing a macroscopic environment and market competition in a specific way, combining the development process and the analysis with goodness and badness of SM Company certainly, for SM company, establishes the clear and definite strategic target and puts with the concrete strategy into practice; in my hope, this will take leading function to the future development of SM Company certainly.This text is divided into five parts: In Chapter 1, it expatiates on the concept for engineering management, introduces the cause, the purpose and the position with the profession of the engineering management.In Chapter 2,the author analyzes systematically the development of the local engineering management and the market foreground, the difference between local engineering management and the abroad engineering consultation, after the entry of WTO, the local engineering management faces challenges and opportunities, confirms in the enormous space of development and the necessity of the strategic administration in practice in macro view. In Chapter 3, it discusses SM Company's development history and present condition, and expatiates the formation and its results of SM Company's strategic administration in the three stages. In Chapter 4, the author discusses the combination and application between the strategic administration and engineering management, analyzes the market competition of the engineering management with "The Model Of Five PowersCompetition", brings out the conclusion to unfair competition in the local engineering management market, and by "The Model Of SWOT" analyzes SM Company's advantage and bad situation, making sure the choice of strategy for the first step, with "The model of Synthetic strategy management", it analyzes SM Company's strategic administration systematically, and puts forward the solution of the concrete problem inside of the strategy in practice Finally, it summaries the above several parts, and sends to SM Company's development to the outlook.The textual main contribution consists in: Firstly, the analysis of engineering management enterprises is by the view of strategy management, rises the analysis of development of the engineering management to the high degree of the strategy, not limit at study of a certain and concrete problem of engineering management... |
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