Zhuzhou Southern Power Co., Ltd. Development Of Strategic Planning Study

Facing the intense changes of inner and outer environments of enterprise, the enterprise strategy is an overall plan which is made out for the activities of management and administration of enterprise in order to keep its own long term existence and continuous development. The enterprise strategy is the concentrative reflection of an. enterprise management thought and it is the scientific specification against the enterprise management scopes, and it is also the foundation of making out various plans The research of enterprise strategy is just a comprehensive synthesis of management activities for the top managements on design, determination and evaluation ...etc. of enterprise strategy.Zhuzhou Aeroengine Company, as the base of production and development for medium and small, sizes aeroengines, after more than 50 years of development, nowadays, its development is facing to such a situation of which the chances combine with the challenges The company now has entered into a new development stage in its history, which is very important at this time for the planning and researching of the company This article, under such a background of Zhuzhou Aeroengine Company, systematically analyzed the inner and outer environments and raised a strategy planning program of Zhuzhou Aeroengine Company to the year of 2010.First of all, the article described comprehensively the administrative documents of home and abroad and the strategy features of enterprise in summary. It also reviewed the development history of enterprise strategy and strategy administration. It described the significance to launch the strategy planning research for the company. The structure of this article is also mentioned in the article.The article, then, analyzed the strategy environments, market demands and business line structure of the company by means of PEST analysts method of enterprise strategy environments. The article selected and analyzed some similar representative enterprises in China and abroad and pointed out the development chances and challenges which the company now is facing to.In addition, the article has also described and analyzed systematically the strategy resources and capabilities of the Zhuzhou Aeroengine Company. Based on the present situation of the aeroengine business line, the article pointed out the core capability ofthe company according to the existed experience of construction of the base of medium and small sizes aeroengines. With the SWOT analysis method, the article deeply analyzed the foundation of strategy capability of the company by associating with the analyses of outer environments and inner conditions to provide the ideas and evidences for the establishment of strategy planning programOn the basis of analyses in both theory and practice, in accordance with the established strategy factors and selected general strategy methods, the article made out the strategy planning program and strategy target of the company and pointed out various subsystems of strategy planning programs such as the products strategy plan, market strategy plan, finance strategy plan, manpower resource plan, organization & administration development plan, technology development plan and technology transformation plan etcFinally the article applied life cycle method and economic evaluation method to evaluate and analyze the strategy planning program stated in this article so as to guarantee that the research conclusions are scientific and practicable.