Pakistan And Tobacco Branch Cigarette Marketing Network Construction Is Discussed

Today , China lasa system of tobacco monopoly policy, as everyone knows,Chinaˊs entry into WTO, the speed of international economic integrate is faster, The Chinese--tobacco will go to the market. In recent years, the main problem of Chinese--tobacco---tobacco must tackle are: national buyer---market is formed, national market has become more and more international. The environment of tobacco development will be confined. How to confront the pressure and crisis? From these years experience, tobacco market network construction (TMNC) has been regarded as the living engineer of survive and development, control, dominate and combat oversea tobacco enterprise. Tobacco enterprise of Shanghai etc. TMNC excels in other provinces. The profit from TMNC is obvious, Sichuan Province Tobacco Monopoly Administration Bureau(SPTMAB) has administer" TMNC study shangHai" engineer from Feb ,2004.SPTMAB expects all branch corporation will insure get up ShangHai﹐s norm. So poor as BaZhong, How to administer TMNC?The thesis is based on BaZhong TMNC, using market management theory. □ The frist chapter introduces TMNC goal and present﹐s significance, clarify TMNC﹐s concrete demand.□ The second chapter uses environmental analytical theory, detailing state BaZhong macroeconomic and microeconomic environment. A analyze BaZhong TMNC pattern systematically, form constitute and work normal. The problem and reason of TMNC﹐s defective is the main research aspect. □ The third chapter is based on customer satisfaction, offering some solution to developing enterprise﹐s core competitive ability, around customer﹐s satisfaction, implementing CRM strategy. This chapter designs BaZhong TMNC development—strategy. □ The forth chapter analyzes BaZhong tobacco CRM working method. It introduces CRM's using software research direction and detailed task. From divided—customer theory, it introduces divided—customer﹐s standard and manual. Designs customer—satisfaction questionnaire. Establish customer survey standard. This chapter also points out how to design the totals quantity of tobacconist in one district. Proposing the appropriate organ frame to adapt the CRM operation.□ The fifth chapter first introduces chain store﹐s trend and theory, researching the operation and management model to adapt TMNC. The aspect﹐s centers analyzes tobacconist franchise model, through franchise, promoting market﹐s attention, building big sale—network. Stronger enterprise﹐s control ability.□ The sixth chapter prescribes the new point that how to transfer the monopoly from management to service, point out sincere scale management, from it, promoting tobacconist﹐s self---constraint ability, decreasing management consumption, through our endeavor, integrate sincere scale management and franchise operation.