Evaluation Models On Site Choosing Decision Of Chain Store Networks

Been viewed in a worldwide scope, chain store has been certified as a successful commercial model. It was soon accepted in China when it was brought into her about 15 years before, and got a very fast development since then.Site choosing of chain store's operation is one of the most important issue, which plays the decisive role in the later operation. So it must be carefully thought through at first. This thesis makes a conscientious analysis on the said issue on the base of for-years' career in the site location selection, and with referring to the related research and practical experience. Three quantitative evaluation models are set forth - Real Estate Scoring Model for Single Site Evaluation, Financial Model for Single Site Evaluation, and Multi-index Rating Model for Multi-site Selection. The first two models are built up by examples of choosing site for service station, and the latter one is supported by an example of McDonald's Songgang Store in Shenzhen, China.The result of above research will be of real use to the high-speed developing chain store operation and the related companies.