Corporate Business Ethics Case Studies And The Construction

Business ethics is a new subject stepping from putting the rules and methods of the general normative ethics into the process of business administration. The functions of the rules of business ethics include researching the ethical rules of business based on general normative ethics, ethical evaluating the activities and systems and criterions of business management, and studying the construction of ethics of enterprise, and so on.During the recent 20 years, the business ethics had ever been the society hotspot and caused fiery discussion in the developed countries such as American. Its movement passed through the following periods: the problems of product security in the beginning of 1970s; the political influences, corruption and the purpose of firms in the end of 1970s; industry safety, the rights and interests of workers and citizens in the beginning of 1980s; the problem of sexual harassment and sexual discrimination in the end of 1980s; the business ethics practice in management caused by globalization, religion tradition and technologic development in computer and biology fields from 1990s.The reasons of the credit crisis and absence of ethics in Chinese enterprises are: the deficiency of knowledge of ethics caused by the acting rule of utilitarianism; the freakish rules of society allocating system; the absence of codices for enterprises operation systems; the unethical decisions from decision makers of firms.In this paper, we discuss theory and method of analyzing business ethics. The theory included teleological, deontological and integrative social contracts theories are discussed as well. Each theory and method has its weakness, therefore, feasible enterprise codes and ethics must be established in each corporate.The core of business ethics is how to balance profit of stakeholders. In this paper, we describe and analyze three cases in Nestle, dismiss employee and China Merchants Bank. Three cases are all involved in ethics, however, there approaches and theory basis are different. The author researches how to construct corporate ethics: introduce factor of business ethics decision; study methods of improved management behavior; performance social responsibility of corporate and establish and execute code of ethics. For lack of sufficient time , this paper is limited in its depth and width for illustrating the ethics dilemmas of business ethics,.However, the author sincerely hopes that this paper sheds some lights on further research in this field.