Virtue Of The Corporate Culture Mechanism

With the development of socialist market economy in China , the status of enterprises' morality is not optimistic . For example , they are short of honesty and credit , without the sense of responsibility and focus on the economic interests only while ignore the social interests ,such as these . On this occasion ,the moral construction in the enterprises is catching more and more attention . The reality calls for suitable research in theory .The essay aims to provide some theoretical ideals for reference to implement the fundamental projects in enterprises under the strategy of "Run the country with morality" and push forward the moral construction of enterprises and social through exploration into the moral mechanism in enterprise culture .The moral element is the base of enterprise culture . It is also the primary reason why some enterprises can keep sustained advantage in competition . According to the reality of enterprises' moral construction in China , the essay tries to analyze the structure and contents of the enterprises' morality . The essay also sets up an innovative conception - moral edification tactics , which has guidance value for enterprises' moral construction , to contribute to the practice of ideology and moral education in enterprise .The essay is composed of three parts . The first part points out that morality is the fundamental aim of enterprise culture , the necessary request of the modernization of enterprise management and effective measure to strengthen the competitive ability . In a word , there exists strong moral needs in enterprise culture .In part two , the essay goes deep into the moral structure in enterprise culture and put forward that there are three kinds of categories in moral structure which include directive category , extended category and applied category . First , the essay takes the honesty and credit as the directive category of the ideological level . It goes deep into the content of honesty andcredit both in China and western country and demonstrate the necessity of this morality in enterprises because it is the inevitable request of the market economy, the precondition of enterprises' long-term development and important intangible property of enterprises . The sense of responsibility , justice and equity , which are at the same level as honesty and credit , is the complement of honesty and credit . They four categories guide the activities and change into produce morality, sales morality, social morality, biology morality and interpersonal morality at the applying level . The essay deals with both the essential meanings and specific requirement of these categories .The third part puts forward some principles and tactics in enterprise moral construction. It points out that the moral construction should enforce moral edification tactics through enterprise culture to affect the staff . It also sets forth four principles which should be obeyed in the practice of moral edification : to adapt foreign things for Chinese use ,to make the past serve the present, to suit the measure to local conditions, to put human above everything else . In the end , it points out three tactics that can be used in the process of moral edification : model-demonstrate tactics, activity tactics and moral-improve tactics .