The Survival And Development Of The Small And Medium-sized Football Club

From 1994, Chinese football practiced profession reform, all parts of china set up the professional football club .It was like that the transition from the planned economy system to the marketing economy system. From the regional profession football team match turn into the professional league matches, embodied by football clubs. In fact, that accorded the trend of world football development, and enhanced Chinese football level. The condition of the fair play, perfect the management system of the profession football reform. In fair play of the developing of Chinese football go into a good way. As a special company in a lot of company-football club, because it attracted many company to invest it.Although we have carried out the profession reform about 10 years, overall level of Chinese football is declining constantly. The management of some football clubs in China went from bad to worse day by day. Except few football club run smoothly, most of football clubs have changed and some transferred normally and turnover of capital, and some had no alternative. On the list of have issued world rank, China paced up and down the same class on the history. Above all, analysis of the reason and probe into it.According to the analysis, I am going to do a summary under the guide of professor.To set up the fair perfect football marketing system, we must break monopolize football market, to set up football economy system witch according the development rule of marketing economy. Admit the fact, to set up right function system witch according the request of marketing economy. Enliven the economy, set up way of management under the laws of economy to make small football club develop healthily.