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Discussion On Leisure Sports Club Business

Posted on:2006-04-24Degree:MasterType:Thesis
Country:ChinaCandidate:J X ZhangFull Text:PDF
GTID:2206360152990711Subject:Humanities and sociology
Abstract/Summary:PDF Full Text Request
Form the club system is one of main targets of our sports management system innovation. Even though we chose the road of Sports Association and Sports Club system those years, actually there is a long distance for us to catch up with the west countries. Especially after we entered the 21st century, we human beings are facing a world rang of Leisure era. The development of sports club is facing the same problem of adapting to the new era.The arrival of Leisure era changed our ideal on leisure and our lifestyle. People's requirement on leisure rises high and leisure becomes highlight of people's focus. The tendency of Leisure and recreational of sports is obviously. The organization of sports is changing, and sports become one of the main parts of Leisure and Recreation. As the popular basic sports organization in the world sports club is the choice of the development of sports innovation in our country in this new era.On the direction of Theory of Sports Leisure and Recreation, this thesis analyzes the club with the economic theory of quasi-public goods. Draw the conclusion that club is an voluntary organization on the bases of share the cost, the right of member-ship and use the mechanism of exclusive of quasi-public goods to get the benefits. Clarified the saying such as the services and the good that clubs offers are private goods, only if the capital on founding the club is non-state-owned. Pointed out that the main reason of exclusive mechanic is to collect money, and the in-deep reason is to introduce the market operating system so that we can optimize the offer of quasi-public goods.According to the research, multiple subjects including the government can offer the sport quasi-public goods. And sports club is a kind of social organization that offers the sports quasi-public sports services such as the elite competition and performance, and the service on fitness and health. They are a voluntary organization that using the exclusive mechanism to protect its advantages. They can operate like an enterprise or non-enterprise (The third sector).Furthermore, to categorize the sports club is another main task of this thesis. Bypointing out the deficiency of the current classifications, this thesis classifies the sports club into two categories according to the services they offered. Sports & Performance Club and Fitness & Health Club. Then categorized them according to the profit or non-profit operation purpose.The operation of sports club is one of the main tasks of this thesis. On the bases of category and nature of different clubs, analyses the operation of sports club in some sports advanced countries. Compare with the sports club operation condition in China, the thesis probes into the current problems and points out the correct direction. By summarize the operation of different kinds of sports clubs, this thesis offers a model that fit for the development of all kinds of sports clubs.
Keywords/Search Tags:club, sports club, quasi-public goods, operation, era of leisure
PDF Full Text Request
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