Competition In The Market For Real Estate Development Enterprises Strategy Study

The thesis regards real estate as the research object, as the foundation with the theory that industrial and commercial administration course studies, combine the working experience of the trade, stand on the angle of enterprises carrying on the analysis of real estate trade. The main content of the thesis is as follows: First, structure of regional market of the real estate trade: Start with analyzing the concept of the real estate , has introduced the concept of the regional market of the real estate and overview of regional market of real estate of our country. Introduce four quadrant models that the regional real estate market operates, has analyzed especially the real estate market and products of Beijing subdivide. Second, stand here on the angle of real estate enterprises, analyze the profitability of the project of the real estate, make policy in order to the project used in development of real estate. Third, introduce authors on the basis of cash flow statement analysis, original creation is used in project economy and analyze and implement " comparative law of the flow of average folk prescription " of managing balance of the course fund. Fourth, analyze the key element market of the real estate trade. This is the concept that an author creates, do not mean with the upper and lower parades industry in order to what has been developed the activity in order to offer specialty service centrally around the project of the real estate, they and real estate enterprise keep economic relation, to develop enterprise sell such services as design , consultation , advertisement , acting ,etc.. It is the set of developing activity necessary resource of real estate enterprise.Fifth, research and analyze the competitive power of real estate enterprises on the foundation of the above analysis. Have analyzed the judgment standard of enterprise's competitive power of the real estate at first and analyzed the execution ability of enterprises especially. Sixth, on the basis of analyzing about the market , resource key element , competitive power, have analyze the competition situation of the trade, has probed into the thought that enterprise's competitive strategy of the real estate is made and choice means, and provide the competitive strategy of concrete market to choose to be proposed to real estate enterprises of different classifications .