Lu Wine Development Strategy Research

In the 1990' s the liquor made in Shandong Province came out as a dark horse by means of product creation and marketing strategy in the liquor industry all over the country . However, after a short period of prosperity. The liquor made in Shandong Province went from boom to decline,, With the decline of Qinchi liquor overnight, the well-known liquor made in Shandong Province came to an absolute silence,, Nowadays, the so-called four name brands Kongfujia, Jingzhi, Lanling and Taishan as well as the two top brands Qinchi and Kongfuyan have had difficulties in Managing their products. What's wrong with the liquor made in Shandong Province? Who took the "cheese" from the liquor enterprises of Shandong Province? Why was there such an unexpected turn in Shandong's liquor industry?Based on the above facts and demands for development of the liquor industry in Shandong Province , as well as my word experience of twenty years, and my MBA knowledge, I, from the prospective of management strategy of Shandong' s liquor industry, synthesizing theories of marketing management, strategic management and marketing survey, make an analysis of the causes for decline in the liquor industry in Shandong Province and also make a plan for the revival of the liquor industry in Shandong Province concerning the capital management strategy, scientific marketing strategy, technologically innovative strategy, brand management strategy and pluralistic strategy by analyzing macroscopic and microscopic environments of China's liquor industry.